Passion & Perseverance Award

Celebrating businesses that demonstrate unwavering passion and resilience — pushing through adversity with commitment and heart.

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Built on Grit. Driven by Heart.

Every business has a story — but not every story is easy. This award is for the women who kept going when things got tough. The ones who turned setbacks into comebacks, who built something meaningful through sheer determination and an unwavering belief in what they do.

If your grit has carried you through the hard days and your passion is the reason you're still standing — this is your award.

You're a great fit if you:

Built or sustained your business through a challenging period
Overcame significant personal or professional obstacles
Kept showing up when it would have been easier to walk away
Have a story of resilience that inspires others

Altitude Awards (Passion and Perseverance Award)

What Our Judges Want to See

Overcoming Adversity

How you navigated challenges and kept your business moving forward.

Purpose-Driven Motivation

The passion and purpose behind why you do what you do.

Progress Despite Obstacles

Tangible achievements and growth — even in difficult circumstances.

A Compelling Story

Your authentic journey of grit, dedication, and resilience.

Last Year's Winner — Jade Forder

Jade’s creativity is matched only by her resilience, turning challenges into opportunities for growth. Her artistic vision and determination light the way for others to follow their passions.

Your Resilience Deserves to Be Recognised

You didn't come this far to stay invisible. Enter the Passion & Perseverance Award and let your story inspire others.

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Nominate an Extraordinary Woman

Know someone who's building something incredible? A friend, colleague, or fellow business owner who inspires everyone around her — but would never put herself forward?

This is your chance to champion her.

Nominate a Friend Today!